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| » Your IDX and VOW Internet systems are free. |
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To your anonymous prospects, customers and clients, your IDX and VOW Internet systems are free. They won't base their decision on whether to use your Internet systems vs. your competitor's according to your cost to acquire and maintain those systems. They'll simply base their decision to use your systems vs. your competition's systems on which works best for them.
 Give them a really, really good system...and watch your profits soar! Get it?
(our clients do, because they're smart)
More and more consumers are embracing the Internet as their "source" for comprehensive real estate property information. These Internet consumers have more faith in the Internet for attaining information that any other medium and have a higher expectation of how things should be done. They may take longer to get prepared, but once they engage a REALTOR®, they tour fewer homes, act more quickly when they find a home and buy a more expensive home than traditional buyers.
The Internet savvy consumers are driving today's real estate market.
(you better put these drivers in your vehicle)
This creates new challenges for REALTORS® in getting and keeping clients, establishing brand awareness and creating loyalty to that brand. When REALTORS® advertising and marketing efforts direct consumers to Internet systems that don't satisfy consumer's demands, the opportunity to create relationships, establish loyalty and provide the vast array of services that they offer is compromised.
We've listened, and we have the answer...
(because we're smart)
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| » IDX and VOW go hand in hand |
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| You need both IDX and VOW, because consumers want both, depending on their level of interest. First, they want to search the market anonymously. Read why SRS's Smart IDX system is the best for anonymous searching. If you don't allow them to search anonymously, 80% of them will find another system. When consumers are prepared to give up their anonymity (they'll only do this when they need the services of a REALTOR®) take them to a higher level with Smart VOW. Give them the best real estate research tool available. Period. |
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